The vision was clear yet ambitious: to create a unique fusion of digital and physical art forms through NFTs and posters. Vratislav Pecka chose 25 famous Czech architectural motives and skilfully incorporated them into the posters. In the final collection, you can find well-known Prague buildings such as “Žižkov TV tower” and “Dancing house”.
These posters were sold as NFTs. The online auction using blockchain aimed to engage both a live audience and the Posterlad’s online community. We chose the Dutch auction model, as we expected that each piece will have a different popularity. This proved to be a strategic decision. It added an element of excitement to the real-life event, where purchases occurred unexpectedly, in contrast to the steadily decreasing prices.
25 NFTs = 25 unique buildings
The collection comprises 25 pieces, each representing a unique intersection of Czech architectural elements with minimalist abstract art.
The first poster in the "Urban Structures" collection was sold through an “in real life” English auction, where bidders openly competed with ascending price offers until the highest bid was reached.
The remaining pieces of the "Urban Structures" collection were sold via a Dutch auction on the blockchain, with prices initially set high and gradually lowered until buyers stepped in to purchase at the descending price points.
Art's Digital-Physical Frontier
The success of the "Urban Structures" collection demonstrated the versatility of NFT sales through multiple auction mechanisms, effectively combining a real-life event with online audience engagement.
This approach highlighted the flexibility and potential of NFTs to be transacted through various mechanisms, catering to both traditional art enthusiasts and the digital-savvy community.
Significantly, each NFT purchase was complemented by a signed physical poster, enhancing the value proposition for collectors, who received a unique blend of physical and digital art ownership.
What the client is saying
Jan Svoboda, Founder, DVRG Collective
“Artiffine crafted a blockchain solution tailored to our phygital concept, facilitating the seamless integration of NFTs with our physical artwork. Our collaboration was characterized by a high level of personal engagement and open-mindedness.”